Key Ingredients
Highly effective and stable whitening formula: Niacinamide and stabilised Vitamin C work synergistically.
Gentle and non-irritating: the addition of Amaranthus Extract, known for its excellent anti-inflammatory and anti-allergic properties, helps to soothe the skin and reduces the sensation of irritation during use.
Custom development lens
Niacinamide Brightening Serum can be developed around a stable, gentle brightening serum direction. The development conversation can connect the product’s ingredient story with a differentiated brand and launch brief.
Niacinamide and stabilised Vitamin C provide a clear synergistic brightening ingredient story.
Amaranthus Extract supports a gentle, soothing formulation discussion.
Use the product story, target consumer and desired brand differentiation to shape the next development conversation.
01Tailored development
02Product differentiation
03Brand-led formulation
Product story
The existing product information combines niacinamide, stabilised Vitamin C and Amaranthus Extract for a stable and gentle brightening direction.
Consumers seeking a brightening serum with a gentle and non-irritating positioning.
A serum concept that connects brightening efficacy with a considerate comfort story.
Packaging, claims and sensory direction can be shaped around stable and gentle daily use.
Development support
Translate the product brief into an organised formulation discussion, with the ingredient direction and desired product differentiation kept visible throughout.

Align the packaging direction, product presentation and launch requirements with the intended positioning before final decisions are made.

Stability & compatibilityKeep technical requirements visible as the brief develops.
Production scalingPlan the path from approved product direction to production discussion.
Regulatory supportConfirm market and documentation requirements for the intended launch.
Built for the brief
Shape a differentiated concept around the product story and brand intention.
Connect formulation and packaging decisions to the practical production conversation.
Bring product, market and launch requirements into one clear working brief.
“A product Story can present the scientific direction, brand intent and the next development conversation in one editorial journey.”
Custom Development Framework

Working together
Share the target product direction, desired differentiation, intended market and any approved product or brand references.
Yes. Each section in this Product Story is independently editable, reorderable and removable as the direction becomes more specific.
Use the image areas in the Story for approved product, formulation, packaging or process media, with meaningful alternative text.
A transparent route
01 / BriefClarify the product story, market and brand objective.
02 / DirectionAlign formulation and packaging considerations.
03 / ReviewReview the proposed product route against the brief.
04 / LaunchCoordinate next decisions for the intended launch.
Launch readiness
Discuss the product brief, component direction and production expectations early so the right options can be evaluated.
Use the Story to retain the decisions that matter to the team and keep future updates connected to the original intent.
Next step
Use the Request an Inquiry button to start a tailored Custom Development conversation.