Key Ingredients
High-concentration retinol: Retinol X Serum contains 1% high-concentration retinol, which is enough to provide significant anti-aging effects.
Triple-functional ingredient synergy: In addition to retinol, this product also combines palmitoyl tripeptide-1 and apple fruit extract. It has excellent antioxidant effects and the ability to promote skin cell renewal.
Custom development lens
Retinol X Serum is presented through a Custom Development product direction. A tailored product-development route for a science-led serum concept.
Use approved product information to define the ingredient story and the clearest consumer-facing product narrative.
High-concentration retinol and a triple-functional ingredient synergy provide the approved product direction for this serum.
Use the product story, target consumer and desired brand differentiation to shape the next development conversation.
01Tailored development
02Product differentiation
03Brand-led formulation
Product story
High-concentration retinol and a triple-functional ingredient synergy provide the approved product direction for this serum.
Use the approved consumer need and product direction as the starting point for the development brief.
A product concept that connects the approved ingredient story to the intended product proposition.
Packaging, claims review and sensory direction can be shaped around the final brand brief.
Development support
Translate the product brief into an organised formulation discussion, with the ingredient direction and desired product differentiation kept visible throughout.

Align the packaging direction, product presentation and launch requirements with the intended positioning before final decisions are made.

Stability & compatibilityKeep technical requirements visible as the brief develops.
Production scalingPlan the path from approved product direction to production discussion.
Regulatory supportConfirm market and documentation requirements for the intended launch.
Built for the brief
Shape a differentiated concept around the product story and brand intention.
Connect formulation and packaging decisions to the practical production conversation.
Bring product, market and launch requirements into one clear working brief.
“A product Story can present the scientific direction, brand intent and the next development conversation in one editorial journey.”
Custom Development Framework

Working together
Share the target product direction, desired differentiation, intended market and any approved product or brand references.
Yes. Each section in this Product Story is independently editable, reorderable and removable as the direction becomes more specific.
Use the image areas in the Story for approved product, formulation, packaging or process media, with meaningful alternative text.
A transparent route
01 / BriefClarify the product story, market and brand objective.
02 / DirectionAlign formulation and packaging considerations.
03 / ReviewReview the proposed product route against the brief.
04 / LaunchCoordinate next decisions for the intended launch.
Launch readiness
Discuss the product brief, component direction and production expectations early so the right options can be evaluated.
Use the Story to retain the decisions that matter to the team and keep future updates connected to the original intent.
Next step
Use the Request an Inquiry button above to start a tailored Custom Development conversation.